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Campaign COLORBOND® Campaign COLORBOND®

CAMPAIGN COLORBOND®

20.02.11

Mention Colorbond® steel to anyone and they instantly know what you are referring to.  Colorbond® is one of the best known brands in the building industry.  So much so, the name is often used in a generic sense referring to any painted galvanised steel product.

But Colorbond® didn’t become well known overnight.  An initial advertising campaign, dubbed “Campaign COLORBOND®” was used to launch the product into the market.
 
A carefully orchestrated product launch was used that revolved around the newly commissioned paint line at Port Kembla, NSW.

Trade journalists, architectural firms and building industry representatives were invited to inspect the paint line and quality control facilities, before being entertained at the Lysaght Bowling Club.  

The launch was a huge success with free media coverage continuing for up to 12 months after the initial launch.

Today over 80% of all Australian gutters are made from Colorbond® and nearly half of all new homes built in this country use a Colorbond® roof.

If your product needs greater exposure, if you need to improve your chances of being specified by architects and interior designers, then give Studio Equator a call on 03 9510 8855 or visit www.studioequator.com.au

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CAMPAIGN COLORBOND®