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BLUEPRINT DESIGN GROUP

14.02.11

Melbourne based interior architects firm Blueprint came to Studio Equator wanting a new visual identity, logo and portfolio. The aim of their re-brand campaign was to attract more work and bigger clients.

We suggested that we also design a range of creative corporate stationery, particularly business cards and letterhead, as these are the first point of contact in business.

Blueprint Design Group's concept and focus is on developing "blueprints" or re-usable templates in their designs, which can be adapted and applied to many different projects.  Their design taste is minimal and organic, so we created a simple elegant letterhead that is scored, and can be folded into a 3D architectural shape.

The new branding was a strong talking point, and served to distinguish Blueprint with an eye-catching point of difference. They were able to secure a large development company as a new client, who kept them busy for the next few years.

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BLUEPRINT DESIGN GROUP