Studio Equator


Alter It Fountain Gate Alter It Fountain Gate Alter It Fountain Gate Alter It Fountain Gate



It was with great pride that we opened our store new store at Fountain Gate this week. The store looks very good and the new design features incorporated into the store are a real progression of our brand.

I am pleased that we have evolved the brand without compromising the core essence. We are still bold, bright and fun, we still retain the sense of theatre in our store presentation, but we have evolved in the materials we have used.

In particular I am delighted with the light fittings that Ben and Monique made. They are very special, unique and memorable for the customer and really make a fun (and functional) statement about what we do.

Well done and thank-you to all the team who worked on this store. I am sure much of what we achieved in this store will form the direction of the look of the next generation of stores.

Peter Frayman, Franchisor.

Alter It Group.

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