Studio Equator



Medibank Be Magazine Website


Medibank be. magazine is a free magazine for all Medibank members that communicates health and wellbeing advice and stories to encourage, inspire and motivate everyone to feel better every day.

In 2012, Studio Equator were invited to help convert this publication into a corresponding website and have been working on the project ever since.

Together with design studio The Drop Studio Equator were chosen to help re-create, manage and re-position the publication, with The Drop engaged to do the branding and front end of the website and Studio Equator focusing on the strategy and back end functionality.

Studio Equator also developed a fluid EDM (Electronic Direct Marketing) strategy, including monitoring, review and detailed reporting of statistics and readership results after each quarterly edition.

These reports were broken down into various market segments in order to obtain detailed and specific data and to assist with future strategies.