Studio Equator



Hayman Reese Website


Eric Hayman Pty Ltd began manufacturing towbars for the Australian automotive industry in 1951. Today, Hayman Reese is a brand that continues to be synonymous with reliability, strength and towing expertise.

Hayman Reese has the greatest range and variances of towing solutions for the ever-growing Australian market, and wanted a website that would clearly and simply showcase their products, as well as being a platform for them to communicate with their customers.

Studio Equator’s design is intuitive and easy to navigate, using simple visuals to ensure relevant information can be found within a few clicks.

An online catalogue was developed that allows users to find the product suited to them quickly and easily by entering the details of their vehicle (make, model, year etc.), and then to request a quote from any of a list of the nearest stockists from the same page.

Both the catalogue and the stockist information can be easily updateable by uploading a .csv file to the back end content management system (CMS).

The CMS also boasts a form generation function that allows Hayman Reese to create and load fully customised online forms, with both standard and custom fields in a variety of formats.

The Hayman Reese website also includes product information, pdf downloads, a Google search function to locate stockists and a news and events section.

The site was designed and built with a responsive design – a clever and innovative technique that makes the site adaptable to different sizes, and thus mobile and tablet friendly.